KING C Gilette

MasiFilm has created the commercial for the famous campaign Bomber vs King with exceptional testimonials such as Bobo Vieri, Luca Argentero and Daniele De Rossi, with the aim of spreading a message of awareness on a particular issue: women’s right. The campaign will culminate with the “Bomber vs King” match, where the two faces of Gillette – Bomber and King – will join together overcoming differences in the name of a single goal: supporting the cause and raising awareness through testimonials from actively engaged guests.

Gillette has created a project that concretely helps women to turn their lives around.